“No, that's actually a regular sized motorcycle. Yes, I have very large hands.”
Here's the truth that nobody wants to admit: most e-commerce product photos are one cat-hair-covered blanket away from looking like they belong on Craigslist. Maybe you're not a professional photographer. That's OK! But if you think your customers are Mother Teresa and will overlook amateur photography, you're wrong --she wouldn't forgive you and neither will they (we won't either).
So what should you do? What's the easiest, cheapest way to get good looking pictures of your products?!
One word: lightbox.
The lightbox is a brilliant (pun definitely intended) cube that transforms your amateur-hour photos into professional-looking moneymakers.
What’s a Lightbox, and Why Should You Care?
A lightbox is a compact, portable setup designed to give your products consistent lighting and a clean background. Think of it as your product’s personal glamour studio, minus the overpriced photographer (no wait, think of yourself as the overpriced photographer. Know your worth!). A lightbox is basically the easiest way to go from "Wow, this picture legitimate makes me sick and looks like it was shot in a creepy basement" to "This looks look like it belongs in a fancy catalog --preferably one that uses words like bespoke and artisanal."
This lightbox-flavored air is going to sell so well! Just look at that stunning picture *mwah*!
1. It Makes Your Products Look Expensive
Bad lighting makes your products look like they belong in the clearance aisle at your local equivalent of the '100 yen store', next to the expired snacks and questionable candles. Uneven shadows and dingy colors don’t exactly inspire confidence. A lightbox fixes all of that, giving your photos a clean, professional look that says, “This is worth your money”!
2. Good Photos = Fewer Returns
Blurry photos are basically false advertising. They might convince someone to buy, for example, a sleek black mug... only for the real thing to show up looking like a sad beige potato. Cue the rage emails. A lightbox eliminates that nonsense by making sure your photos actually look like the product you’re selling... while also showing it in the "best light" (goddamn we're slaying these puns). When customers understand exactly what they're buying, you'll get less refund requests. Even better, you'll save yourself from those awkward “This isn’t what I ordered and I'm going to sue you so hard your grandchildren will feel it!” kind of complaints.
3. It Saves Time and Money
Hiring a photographer? That’ll cost you a kidney. Editing your own photos? If you're not experienced, get ready to spend hours raging as you learn how to use editing software, step-by-miserable-step. A lightbox, though? Ahhh now that's cheap (usually... you honestly don't need a very expensive one to start with). Also, lightboxes are quick and require pretty much no expertise to use. It’s basically the “fake it ‘til you make it” kit for product photography. Ever wonder how 90% of pictures are taken for Amazon? Here's a hint: it's one word, and starts with "light" and ends with "box".
Let's pretend two stores sell the same products --beans. Store 1 has a bright picture of happy little beans with cute faces drawn on each one. Store 2 has a semi-coherent picture of boiling beans on a greasy countertop, with weird shadows and some sort of goblin in the background. Guess which store has better sales (answer: It's the one dumping more money into advertising.)
Pro Tip: Pair it With Fast Fulfillment
Great product photos are a big part of selling stuff online, but they won’t mean much if your shipping takes so long that customers forget they even ordered. That’s where Mix-Mix Mail comes in. With fulfillment centers in Los Angeles and Tokyo, we make sure your nicely lit products actually get to your customers before they start Googling “refund policy.”
Oh, and if all this lightbox talk has you intrigued, we’ve got you covered there too. Our optional lightbox photography module is like having a mini photo studio baked into your fulfillment plan... with the best part being that you never even have to lift a finger, since we do all the product photography for you! Check out the rest of our site for more info.