Is that a camera in your pocket, or are you just happy to see my product?
It's time to give your merchandise the glamour shot treatment they deserve! Grab your camera and a stiff -preferably obscenely alcoholic- drink, because we're about to make your products look so good, they'll need their own Instagram.
1. White Background Shots
This probably just looks like a floating bottle of perfume. Rest assured, it's on a white background.
It's just your product against a stark white background, like a lone survivor in a post-apocalyptic wasteland. But instead of fighting zombies, it's fighting for customer attention.
2. Group Shots
Gather your products like you're staging an intervention. Snap a secret photo while they're crying their hearts out. Blackmail them later.
When to use: When your products go well together (or are part of a bundle). This shot focuses less on the details of the individual product, and more on 'the feeling' that your products evoke.
3. Lifestyle Shots
Can you guess what product this picture is selling? Hint: it's not dat @$$.
Show your products actually being used, or in situations where your target customer would be. If your product's target customer is a tennis player, take a picture of your at the tennis court. If your product is meant to be eaten, shove a camera down your throat and snap a photo of your product being digested.
4. Detail Shots
If your images aren't detailed enough to trigger someones trypophobia, you're doing them wrong.
Zoom in so close you can see your product's hopes and dreams. Or at least, close enough for customers to admire the product's interesting and unique details.
When to use: When you want to prove that your product is well designed, or want to show off it's material properties.
5. Scale Shots
Now we can tell that this miniature scale on a table for ants is roughly the size of the world's tiniest bunch of bananas.
Unless you give some sense of scale, people might not be able to guess the actual size of your product. That's why you want to use bananas for scale, or literally anything that can give customers an idea for how big your product is. No wait, forget that last part; people DEMAND bananas for scale.
Conclusion
Remember, in the cutthroat world of e-commerce, your product photos are the difference between "Add to Cart" and "Add to Wishlist and Forget About Forever." Make sure your photos are so good they could sell ice to an Eskimo ;)