Eコマースストアの商品をセクシーに見せる5種類の画像

5 Types of Pictures To Make Your E-commerce Store's Products Look *Sexy*

Is that a camera in your pocket, or are you just happy to see my product?

 

Your products are the unsung heroes of the digital marketplace, but they're stuck in witness protection with those sad, blurry photos you snapped on your flip phone. You've gotta get 'em outta there (unless you're products exist in their own HBO crime-drama series, in which case, you'll probably want to leave them in metaphorical witness protection for plot reasons).

 

It's time to give your merchandise the glamour shot treatment they deserve! Grab your camera and a stiff -preferably obscenely alcoholic- drink, because we're about to make your products look so good, they'll need their own Instagram.

 

1. White Background Shots


This probably just looks like a floating bottle of perfume. Rest assured, it's on a white background.

 

It's just your product against a stark white background, like a lone survivor in a post-apocalyptic wasteland. But instead of fighting zombies, it's fighting for customer attention.

 

When to use: When you want a super simple picture that focuses entirely on the product itself.

2. Group Shots

Look at this stuff. Isn't it neat? Wouldn't you think my... collection's complete? TRICK QUESTION, IT'S NEVER COMPLETE.

 

Gather your products like you're staging an intervention. Snap a secret photo while they're crying their hearts out. Blackmail them later.

 

When to use: When your products go well together (or are part of a bundle). This shot focuses less on the details of the individual product, and more on 'the feeling' that your products evoke.

 

3. Lifestyle Shots

Can you guess what product this picture is selling? Hint: it's not dat @$$.

 

Show your products actually being used, or in situations where your target customer would be. If your product's target customer is a tennis player, take a picture of your at the tennis court. If your product is meant to be eaten, shove a camera down your throat and snap a photo of your product being digested.

 

When to use: When you want customers to understand HOW the product fits into their lifestyle, or HOW exactly they can actually use your product. Honestly, this is probably the most important shot for 'building your brand'.

 

4. Detail Shots

If your images aren't detailed enough to trigger someones trypophobia, you're doing them wrong.

 

Zoom in so close you can see your product's hopes and dreams. Or at least, close enough for customers to admire the product's interesting and unique details.

 

When to use: When you want to prove that your product is well designed, or want to show off it's material properties.

 

5. Scale Shots

Now we can tell that this miniature scale on a table for ants is roughly the size of the world's tiniest bunch of bananas.

 

Unless you give some sense of scale, people might not be able to guess the actual size of your product. That's why you want to use bananas for scale, or literally anything that can give customers an idea for how big your product is. No wait, forget that last part; people DEMAND bananas for scale.

 

When to use: When you have a product that customers need to know the size for, or the way your product differentiates itself from the competition is in it's size (that's what she said! Haha, yessssssss).

Conclusion

Remember, in the cutthroat world of e-commerce, your product photos are the difference between "Add to Cart" and "Add to Wishlist and Forget About Forever." Make sure your photos are so good they could sell ice to an Eskimo ;)

 

Mix-Mix Mail

At Mix-Mix Mail, we understand the importance of making your products look sexier than a slow-motion hair flip. Our fulfillment center doesn't just ship your products; we give them the supermodel treatment they deserve. We even have a 'Lightbox Product Photography' service module for our Members, where we take and edit the perfect product pictures for you! Check out the rest of our site for more. (＠_＠)
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